There are an estimated 4.6 billion cell phones and other mobile devices across the planet. Teenagers send an average of about 100 text messages a day. The iPhone (and, maybe, the iPad) has disrupted what we understood to be a cellular telephone.

This half-day workshop explains how web-savvy marketers can best take advantage of the convergence of our always-connected society and social media. Through case studies, walk-throughs and hands-on demonstrations, we'll help you kick off your social media marketing strategy for the wireless world. We'll also brainstorm about whether your organization should build a mobile application and, if so, what sort of app you might build.

Attendees will leave this workshop with:

• An understanding of the mobile landscape--who's using what kind of device? Not everyone has an iPhone.
• Best practices for ensuring that your website is viewable on mobile devices.
• Strategies on effective SMS or text message-based marketing campaigns.
• A marketer's checklist for working with mobile application developers.

Where and When?

Bootup Labs
163 West Hastings St. Suite 200
Vancouver, BC
Friday, May 14
9:00am - 12:30pm

Your Instructors

Darren Barefoot is a co-founder of Capulet Communications. With a background in technology and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and its biggest brands like Mountain Equipment Co-op and Best Buy.

Darren regularly speaks to companies and associations about web marketing, and taught two courses at UBC last year on social media marketing. He's also the co-author of a book for No Starch Press on the subject, entitled Friends With Benefits: A Social Media Marketing Handbook.